Marks & Spencer is the first big brand to include a boy with Down's Syndrome in its media campaign. Little Seb made his debut this week and it has caused quite a stir.
It does beg the question, why is it such a big thing? And more importantly, why does it not happen more often? He is just like any other kid except for that one thing...he is so incredibly handsome!
Want to know more about the advert, check The Independent.
Would like to see a bit more of Seb, have a look on the BBC website.
Tell me and I will forget;
show me and I may remember;
involve me and I will understand.
Old Chinese Proverb